High and Low Context Cultures - Term Paper.
The first part of the essay is an overview of the high and low context cultures as defined by Hall followed by the characteristics of a high-contex t communication. Then I will explicate several.
High-context cultures are those that communicate in ways that are implicit and rely heavily on context. In contrast, low-context cultures rely on explicit verbal communication.
View Lesson 4 Short Answer.docx from COM 263 at Rio Salado Community College. Lesson 4 Short Answer 1) Identify three differences between high- and low-load environments. The three differences.
Generally, Western cultures tend to gravitate toward low-context starting points, while Eastern and Southern cultures tend to use high-context communication. Within these huge categories, there are important differences and many variations. Where high-context communication tends to be featured, it is useful to pay specific attention to nonverbal cues and the behavior of others who may know.
High-Context Marketing: Visuals, Sounds, and That Flashy Stuff You Find Annoying. When you’re planning on expanding beyond Anglo-English cultures, your advertising strategy needs to change, lest you bore your target audience. High-context cultures are all about the situation, and respond much better to ambiguity, especially if it has some flair to it. Whereas low-context cultures prefer.
Interactions between high and low context cultures can be problematic, which may explain the dissonance between Israel and the UAE. According to authors John Cragan and David Wright (1999) low context cultures are not known for their ability to tolerate or understand diversity, and tend to be more insular. With that being said, the presentation needs to reflect the cultural tendencies of all.
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